The Inspiring Story Behind Naples Soap Company
In the bustling world of skincare, where new brands pop up daily, it's rare to find one with a story as authentically personal and compelling as the Naples Soap Company. This isn't just a business that sells bath bombs and body butter; it’s a mission born from a real-life struggle with chronic skin conditions.
The founder, former nurse Deanna Wallin (formerly Deanna Renda), spent years battling painful eczema and psoriasis, a struggle compounded by her daughter's own battle with eczema. Frustrated with the endless cycle of chemical-laden products and conventional medical solutions that offered little relief, Deanna realized a profound truth: many common skincare products, filled with harsh chemicals like parabens, sulfates, and propylene glycol, were actually making her skin worse.
It was a simple, yet powerful, moment that sparked the idea. A friend, noticing the overwhelming amount of partially-used soaps and lotions in her bathroom—all part of her desperate "lotion and potion queen" quest for relief—inquired about her messy collection. Deanna explained she was trying to find something that actually worked for her sensitive skin. That conversation, combined with her medical background and desire for a more fulfilling career than medical sales, led to a lightning bolt moment: a natural, clean, and effective skincare line.
In 2009, Deanna opened her first tiny, 300-square-foot store in Naples, Florida. She started small, listened intently to her customers, and built her brand around her original promise: Naturally Better Skin Care.
The Naples Soap Company Philosophy: Clean Ingredients, Real Results
At the heart of Naples Soap Company's success is a commitment to a clean, transparent, and results-driven ingredient philosophy. Their entire product line is crafted to minimize skin irritants while maximizing natural soothing and moisturizing properties.
Key Ingredient Commitments:
Focus on Naturals: Their products lean heavily on ingredients like coconut oil, shea butter, olive oil, and sea salt, all chosen for their hydrating and therapeutic benefits.
The "No Badditives" Policy: Naples Soap Company is dedicated to excluding harmful ingredients often found in mass-market products, including:
Parabens
Phthalates
Dyes and harsh fragrances (especially in their sensitive skin lines)
SLS/SLES (Sodium Lauryl/Laureth Sulfate)
Sea Salt as a Hero: Their signature Unscented Sea Salt Soap quickly became a top seller and the original impetus for the company. Sea salt is packed with minerals that help to gently exfoliate, detoxify, and balance the skin's pH, which can be essential for managing conditions like eczema, psoriasis, and acne.
The entire brand is built on the belief that a "reboot" using cleaner products can allow irritated skin to heal and thrive.
Product Review Spotlight: What Works for Sensitive Skin
For readers seeking relief from chronic skin issues or simply looking to transition to a cleaner routine, Naples Soap Company offers several highly-rated, targeted products.
Reader-Friendly Review Summary: Customers frequently praise the dramatic, positive change they see after switching to these natural products, with many specifically highlighting the Sea Salt Soap and Eczema line for reducing flare-ups and restoring the skin barrier.
From Small Shop to National Brand
Naples Soap Company's trajectory is a testament to the power of a genuine, customer-focused mission. Starting in a tiny 300 sq. ft. space, the company quickly expanded, driven by word-of-mouth from satisfied customers who finally found products that worked.
Today, Naples Soap Company operates multiple retail locations across Florida and has expanded its presence nationally through e-commerce and wholesale partnerships. Their commitment remains: to provide high-quality, natural products that genuinely solve skin problems.
Key Takeaways for the Reader:
The Power of Personal Experience: The brand’s credibility is rooted in Deanna Wallin's own journey from chronic skin issues to finding a natural solution.
Trust in Transparency: Their ingredient focus offers a safe haven for those who react to common commercial chemicals.
More Than Just Soap: The product line has grown from simple soaps to a head-to-toe offering, including body butters, scrubs, and eco-friendly hair care bars.
If you or a loved one struggles with sensitive skin, eczema, or psoriasis, exploring the products born from a former nurse's personal search for relief is a step toward experiencing the difference of Naturally Better Skin Care.