The world of niche fragrance can be intimidating, but one Australian-born brand is tearing up the rulebook and demanding attention: WHO IS ELIJAH. Forget gendered scents and dusty traditions—this house is all about bold, genderless expressions that bottle an 'alter ego,' not a memory.
If you’re seeing this minimalist, chic brand everywhere and asking, “Who is Elijah, really?”—you’ve come to the right place. We break down the cult-favourite scents, give you the essential price list, and reveal exactly where you can find your next signature scent.
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👃 The Scents: WHO IS ELIJAH Perfume Reviews & Best Sellers
Founded in 2018 by Raquel Bouris, WHO IS ELIJAH quickly gained fame for creating long-lasting, cruelty-free, and vegan Eau de Parfums designed to be worn by anyone, anywhere. Their fragrances aren't just scents; they are personas—designed to provoke a mood or tell a story.
Here is a look at the most talked-about fragrances in their collection:
| Fragrance Name | Persona / Key Vibe | Dominant Notes & Review Insight |
| **HIS | HER** | The Original Icon, Day-to-Day Signature |
| NOMAD | Earthy, Rich & Exotic Statement | Woody, Amber, Floral. Frequently noted for its striking similarity to a famous high-end niche scent (like Baccarat Rouge 540), making it a head-turning, captivating choice. A true cult-favourite. |
| MORNING AFTER | Woody, Intimate, The Scent of Last Night | A complex woody scent with hints of sweetness, designed to evoke the intimacy and softness of the day after. Popular for its refined and sensual character. |
| REBEL ROSE | Rose, Spice, Wood. Bold & Unapologetic | A 'rose with teeth.' It blends Bulgarian rose with earthy Patchouli, Violet, smoky Leather, and warm Amber. Feminine, but never soft. |
| HAZE | Smoky, Spicy, Vanilla Tribute | A rich, warm blend that pays homage to the 70s. Key notes often include Cedar Wood, Vanilla, Gaïac Wood, and Orange Blossom. A perfect scent for cooler weather. |
| EAU | Zesty, Earthy & Summery Fig | A newer scent that's more citrusy and earthy, with notes of Black Fig, Coconut Milk, Italian Iris, and Wood. Described as being reminiscent of a lush fig tree. |
Pro-Tip for Newcomers: Not sure where to start? Their Discovery Set is highly recommended. It allows you to sample multiple fragrances and find the 'alter ego' that truly resonates with you and your body chemistry.
💰 The Investment: WHO IS ELIJAH Perfume Price List
WHO IS ELIJAH is positioned as an accessible luxury brand, offering a high-quality, long-lasting product with a compelling price point compared to many other niche brands.
Please note: Prices are generally reflective of the Australian market (AUD) but are translated to approximate USD/EUR/GBP for this guide. Actual prices may vary slightly based on the retailer and regional taxes.
| Size | Approximate Price (AUD) | Approximate Price (USD/EUR) |
| 10ml Atomiser | $55 - $60 AUD | $35 - $40 USD |
| 30ml Eau de Parfum | $90 - $100 AUD | $60 - $70 USD |
| 50ml Eau de Parfum | $135 - $150 AUD | $90 - $110 USD |
| 100ml Eau de Parfum | $179 - $190 AUD | $120 - $140 USD |
| Discovery Set (Vials) | $65 - $70 AUD | $45 - $50 USD |
🛒 The Hunt: Where to Buy WHO IS ELIJAH Perfumes
This brand has grown rapidly from its Sydney roots and is now available through several major global retailers, both online and in brick-and-mortar stores.
Primary Online Purchase Locations:
The Official WHO IS ELIJAH Website:
Best for: The full collection, bundles, and the most current stock.
Note: They often use regional websites (AMAZON).
Major Australian/New Zealand Retailers (Often ship internationally):
Adore Beauty
MECCA
Flo & Frankie (NZ)
International Beauty/Fashion Retailers:
Cult Beauty (UK/Europe)
Free People (US)
ASOS (Select Fragrances)
Key Buying Tips:
Look for Sets: The brand often releases value sets or "Icons Trios," which can be a more economical way to acquire their most popular scents.
Check for Sales: Since the brand is stocked on many large retail platforms, watch for seasonal sales or brand-specific promotions from sites like Adore Beauty or Cult Beauty to save on your purchase.
✨ Conclusion: Why Google Loves WHO IS ELIJAH
WHO IS ELIJAH is more than just a passing trend. Its appeal lies in its modern, genderless philosophy and its commitment to quality, cruelty-free ingredients. For the reader, it offers a refreshing departure from traditional perfumery. For Google, it’s a high-intent keyword that satisfies search queries across fragrance reviews, ethical beauty, and niche luxury.
The brand's secret sauce? They don't sell you a scent; they sell you a character. Which character will you be today?
Would you like me to compare the note breakdown of their two most popular scents, NOMAD and HIS | HER, so you can decide which one is right for you?